Mercedes Benz has an ongoing commitment to fashion, designers and fashion-related events, both in Spain and internationally. This is demonstrated by its participation in more than 50 fashion events around the world, including Mercedes-Benz Fashion Week in Beijing, Amsterdam, Tokyo, Istanbul and Prague, as well as Mercedes-Benz Fashion Week Madrid, and the Hyères Festival of Fashion and Photography.


Ushuaïa Ibiza Beach Hotel

A new concept in hotels has radically changed leisure on the island of Ibiza. Luxury. Parties. Exclusivity. Design. Technology. Views. The latest trends. The most exclusive, fun parties by day at an elegant hotel with a unique personality. Ushuaïa Ibiza Beach Hotel offers a combination of the best music and entertainment for adults, with shows by world-famous DJs, the most avant-garde design, the latest technology, VIP services and five restaurants featuring a fascinating variety of cuisines. Ushuaïa Ibiza Beach Hotel consists of two adjacent lodgings: The Ushuaïa Club, which includes an incredible swimming pool right next to the stage, and The Ushuaïa Tower, for those who want to enjoy the Ushuaïa experience in a more restrained atmosphere.



IFEMA-Feria de Madrid is Spain’s leading Fashion and Beauty event organiser. Its trade fair calendar includes more than a dozen leading fairs in their respective sectors related to this theme, among which is Mercedes Benz Fashion Week Madrid, Spain’s biggest fashion event and the best showcase for Spanish fashion around the world.

Since it was launched in February 1985, this event has hosted fashion parades by more than 300 Spanish designers. Many of them began their careers while the event was still in its early days, and are now indispensable names in both the Spanish and international fashion scenes. Other, younger designers have also become involved over the years, contributing their talent and fresh perspectives on fashion design in their many and varied creative discourses.